On January 27, 2011, I received a Certificate of Ownership of Business from McHenry County. The County Clerk, Katherine C. Schultz certified that Internet Tech Specialists is legal to do business in Algonquin and in the county of McHenry, Illinois!
In short, I received the new business license to operate under the new business name!
That was the big announcement!
What happened to MICE Training & Technology? We killed off the rodents!
After careful market research toward the end of last year, we found out that people – whether they are aware of it or not – have a negative emotional reaction to the words mice and mouse. Even though the old website showed a cute mouse in the logo, the negativity associated with the old business name couldn’t drive traffic to the site.
So, here we are! Internet Tech Specialists!
And now, time to make more history!